FREE MINI COURSE: 10 Days to Consistent Coaching Clients & Big Juicy Pay Days! Learn how I booked 24 discovery calls in just 7 days.

I’m Serena Sandstrom. I’m a Success Coach and Business Mentor for driven and passionate coaches, creatives and wellness practitioners.

I’m a also a Master Practitioner of NLP and a certified Trainer of Coaching. I live and breathe the world of entrepreneurialism, personal development and human potential. It’s deep within my core.

My mission is to elevate women into powerful, fearless and effective leaders in their business and life, a practice that I call Self Leadership. It’s the most powerful asset your business has.

I work with a tribe of driven, ambitious, heart-centred female entrepreneurs who’ve decided to rock though life and business with an impact, and who understand that success is 80% psychology and 20% strategy. Your success in business and life is always, ALWAYS, ultimately down to how good you are in controlling your own thoughts and emotions, which in turn drive your actions and results in your business.

This is why you must make sure that you have a coach in your life who helps you become great at Self Leadership which allows you to follow through on your strategy. I’m this person in my clients lives. Even if you are feeling overwhelmingly busy or even stuck when we start our work together, in a few short weeks you’ll be feeling light, clear, in flow and in love with your business again, rocking and rolling towards your dreams and goals. And of course we cover the actual business structures, sales skills and coaching skills and so on too, but none of that matters unless we take care of YOU first.

Then we get to work on your online business structures, your offerings and pricing and your lead funnels.

Since starting my coaching business in Mid 2013 I’ve achieved $8000 days and $15,000 months, raised my rates 5 times, moved from selling 6-session and 3-month programs to selling 6 and 12 months coaching programs and being able to witness the incredible transformation in my clients lives and business (you can check out success stories here).

I live a totally location independent lifestyle being able to work from anywhere in the world, plus in 2014 I took 11 weeks of holiday, travelling to spend 5 weeks in Europe, and holidays in Fiji and Queensland.

I share exact How-To’s to this via my fortnightly newsletter, and of course check out what results we can get for your business through my private coaching programs.

FREE MINI COURSE: 10 Days to Consistent Coaching Clients & Big Juicy Pay Days! Learn how I booked 24 discovery calls in just 7 days.

  • I grew up in Finland and USA and lived in London for 10 years before finding my dream home in Sydney in 2007
  • I worked as a high-flying fashion buying executive for 14 years, busting my cute ass off for some of the worlds leading retailers including the Gap Inc and Woolworths. So I know a thing or two about the challenges of corporate life and the transitioning into running your own business.
  • Today I’m blessed to call my own shots, splitting my time between my two homes in Sydney, Australia and Helsinki, Finland, and have enough time for the things that matter most to me, like my soul-mate husband who truly values me as a wife, a lover, a confidante and a sassy step-mum to our beautiful little boy Elvis.


  • I’m proud to have taken the big and scary leap from the security of a 6-figure pay check to creating my dream life and business (while my Husband did the same, so no cushion there if you’re wondering). How I made it happen is part of my message to share and don’t let anyone convince you this is going to be easy and without it’s challenges! This requires drive and passionate work…but the rewards are incredible!
  • I’m a Master Practitioner of Coaching through The Coaching Institute in Melbourne, Australia and I am part of Marie Forleo’s groundbreaking online business school and women’s business network the B-School.
  • I’m also a certified practitioner of NLP (Neuro Linguistic Programming), Meta Dynamics™ and Deep-State Re-Patterning. NLP I consider to be an absolute pre-requisite for coaching to move beyond our limits and dramatically accelerate our results.
  • I coach using the above methodologies and my own unique, systemized method for high-performance, productivity, increased profits and ultimately; success-fuelled happiness.
  • I walk my talk and have invested over $70,000 in coaching and masterminds since starting my business. For 2015 I work with my private Head Coach and belong to two high level masterminds. I share everything that I learn with my private clients.  My ‘dream team’ of coaches includes my own Anthony Robbins Success Coach, Gina De Vee (The Academy), Jane Copeland (Private Mentoring, Web Celeb), Kathryn Hocking (Ultimate Ecourse Mastermind, Ecourse Launch Formula), Kat Loterzo (Fearless Wealthy Woman Mastermind), Amy Porterfield (Facebook Profit Lab) and Marie Forleo from B-School.
  • I get inspired by uplifting and open minded people, learning about human potential, yoga and meditation, smile and laughter, fashion and beauty, music, creativity, travel…the surprise of the unknown and the mystery of life!

Click here: work with me.